Deezer For Brands

Wednesday, Dec 05, 2018 6:00 AM EST | Radio+Television Business Report, RBR

Deezer (stylized as deezer) is a French online music streaming service.It allows users to listen to music content from record labels, including Universal Music Group, Sony Music and Warner Music Group (owned by Deezer's parent company Access Industries) as well as podcasts on various devices online or offline. Created in Paris, France, Deezer currently has 73 million licensed tracks in its. Each application using Deezer API/SDKs must have to include a clearly visible Deezer Logo. You can find all our guidelines in our Deezer Brand website Important The respect of these logo guidelines is mandatory. Deezer Logo must be clearly visible and identified.

Deezer, Triton Team For Mobile Programmatic Audio Ads

The ad sales house of a popular global music streaming service has launch mobile programmatic audio advertising for its free users through a new partnership with a top technology and services provider now owned by The E.W. Scripps Co. that is working with radio stations across North America.

It’s a partnership that sends another message to over-the-air radio broadcasters that programmatic matters to advertisers and CMOs.

Deezer’s Deezer Brand Solutions on Wednesday revealed it has inked a new partnership with Triton Digital, one the companies believe “will significantly improve advertising efficiency and will bring more value for both brands and its non-paying users.”

Specifically, audio buyers, they say, “can effortlessly establish real-time deals from Deezer’s digital audio inventory.”

The deal is global in nature: Deezer is releasing its audio mobile inventory in Argentina, Australia, Belgium, Brazil, Canada, Chile, Colombia, France, Germany, Guatemala, Ireland, Italy, Mexico, Netherlands, Russia, South Africa, Spain, Switzerland, United Kingdom, the U.S. and Uruguay using Triton’s audio SSP, Yield-Op.

Broadcast media should also take note of how the Deezer-Triton partnership “aims to deliver even more value to brands looking to advertise on the streaming service.” Key to this, the companies note, is the fact that Deezer’s audio advertising is non-skippable and will play only one unique audio ad per break.

“This guarantees increased brand visibility, without heavily disrupting the user experience,” the companies note. “In addition, Deezer’s first-party data guarantees high quality targeting and ensures a high degree of impressions delivered to the most relevant audience.”

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